How Many Students Are You Really Losing Each Month?
- Mar 31, 2021
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This past year has hurt most martial arts schools’ retention. Many of the schools we work with have set goals to get their student count back up to pre-COVID-19 numbers. To do that, everyone should understand their ATTRITION RATE (how many students are quitting on an average each month).
The industry standard is to stay below a 5% attrition rate. An upstanding attrition rate is around 3%-4% per month. You must know this number to know how many students you need to enroll each month to get back to your active student goal. Here are some ways to get some students back training again.
One list will be those who have continued paying, and the other list will be those that quit coming and stopped paying.
Let them know you miss them, and you do not know if they are aware, but they kept making their payments. Let them know they shouldn’t lose their time and offer them a free private lesson to start training again. Once they are back in the school for a couple of weeks, try to renew them and give them some type of credit for the months they paid but did not come to class.
Let them know you know they stopped because of the pandemic, and we understand. Make sure you know how much time was left. For example, they had four months left on their program, and they hadn’t paid. Tell them not to worry about that and that you would love to get them back on the floor training, reinstate their classes, and that they shouldn’t worry about their missed payments.
A BIG KEY to both situations is that you must let them know how you are taking precautions and practicing all the social distancing guidelines. With people starting to feel more and more comfortable being in public places each day, NOW is the time to reconnect and get your students back on the mat.
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